Now that you know who you are, here are 5 Ways To Attract New Patients to your practice using online marketing:
- Understand how people search with client personas
- Use reputation management to find out what people are already saying about you.
- Get someone to help you with a professional website design & development.
- Local search engine optimization and marketing is essential for clients to find you.
- Nurture your reviews.
Understanding who your patients are is the first thing that you should know about getting new clients. Apply the Pareto principle (80/20 rule) to find out who your most profitable future clients will be. Find out what the top 20% of your ideal client personas are through their common demographics and psychographics.
Do you know what is being said about you online at this time? Do you know where your future clients are reading about you? According to a recent survey 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations.
Website Design & development
There are many website solutions free website solutions, but just like your practice there are people who specialize in designing and developing websites with current best practices. Remember your clients are expecting a professional looking websites that works on their computers, tablets and phones. There are many elements that make up a professional website in the medical field, and you should have someone with experience guide you through the process.
Local Search Engine Optimization (SEO)
Is your current name, address, and phone number correct online?
When you are looked up can your clients find you? Is the correct information listed online about your practice, or is there an outdated phone number or address that still shows up on Google, Bing or any of the 50+ directories that you could possibly be listed on.